When you enter a store, how products look matters. Where you find products can make you buy more. About 60% of buying choices happen because of visual merchandising displays. These displays catch your eye and help you find what you need. Sometimes, they show you things you did not know you wanted. Nova-day gives new retail display solutions that help stores sell more. These solutions also make shopping more fun. Their shelf roller tracks keep products tidy. Their electronic shelf labels keep prices current. These tools help merchandising displays work better for your store.
Key Takeaways
- Visual merchandising displays affect 60% of buying choices. They grab attention and help people decide what to buy.
- Good displays use color, lighting, and where products are placed. These things help get people to look and buy more.
- Changing displays often keeps them new. This can bring in 23% more people to the store.
- Telling stories with displays helps customers feel close to products. This can make sales go up by 27%.
- Nova-day’s solutions help stores change displays easily. This keeps displays fun and working well.
Principles of Visual Merchandising Displays
Visual merchandising displays shape how you shop. They guide your eyes, spark your interest, and help you make choices. When you walk into a store, you notice the colors, the lights, and the way products sit on shelves. These details are not random. They follow key principles that help stores boost sales and keep you coming back.
Attracting Attention
You see the best displays first. Stores use color, lighting, and bold shapes to catch your eye. They place important products at eye level or use bright signs to highlight deals. Sometimes, they use odd numbers or group items in threes to make displays look more interesting. Here is a quick look at some core principles:
| Principle | Description |
|---|---|
| Balance and Symmetry | Arranging products evenly or unevenly to create visual interest. |
| Contrast and Focal Points | Using color or size to draw your attention to certain products. |
| Color Theory | Picking colors that set the mood and match the brand. |
| Rule of Thirds | Placing key items in certain spots to make displays look balanced. |
Nova-day’s display solutions, like shelf edge price strips and sign holders, help stores use these principles. Their products make it easy to update displays and keep them looking fresh.
Guiding Customer Flow
Stores want you to move in certain ways. They use visual merchandising displays to guide your path. You might see large wall graphics or end caps at the end of aisles. These displays highlight brands and special offers. When stores refresh their merchandising displays every two weeks, foot traffic can go up by 23%. Nova-day’s innovative products, such as electronic shelf labels, help stores change prices quickly and keep displays up to date. This makes shopping smoother and more enjoyable for you.
Storytelling with Displays
Great merchandising displays tell a story. They show you how products fit into your life. For example, a table with camping gear and a tent setup can make you imagine your next adventure. This kind of display can boost sales by 27%. Nova-day’s commitment to quality means their displays stay strong and look good, helping stores create stories that connect with you. When you feel a connection, you are more likely to buy.
Types of Merchandising Displays
When you go into a store, you see many display types. Each one does something special. Some displays catch your eye from outside. Others help you choose fast inside. Here are some popular display styles in stores.
Window Displays
Window displays are at the front of the store. They use bright colors and cool designs to invite you in. Stores that change window displays often get more visitors. Sometimes, up to 71% more people come in if the display fits the season. You might see a main product in the middle. Props and colors around it set the mood. Fun or trendy window displays make you curious. You want to go inside and look around.
POP Displays by Nova-day
Point of purchase displays are near the checkout. They make you want to grab something extra before leaving. Nova-day’s POP Pricing Systems help stores update these displays fast. You see shelf edge price strips, sign holders, and clip strips. These show deals and new items. These displays help you spot useful things and decide quickly.
Freestanding Displays
Freestanding digital displays stand alone in the store. You can walk all around them and see products from every side. These displays use good lighting and smart spots to show off products. You can touch and try things, which makes shopping fun. Stores use these for special events or seasons. They group products together so you find what you want fast.
- Freestanding displays give you:
- More impulse buys
- Better brand visibility
- Hands-on shopping
- Easy setups for new products
Mannequin Displays
Mannequin displays show how clothes look when worn. You see outfits for different times and places. This helps you picture yourself in those clothes. Mannequins make fashion feel real and fun. When you see a cool outfit on a mannequin, you might want to try it. These displays also show you the style and quality.
Table Displays
Table displays let you touch and pick up products. You see shirts, toys, or accessories laid out for you. Interactive table displays can make you want to buy right away. You might see others enjoying the products too.
| Aspect | Description |
|---|---|
| Engagement | You get to touch and try products. |
| Impulse Purchase Trigger | Seeing others enjoy items makes you want to buy too. |
| Conversion Rate Increase | Easy access and display can mean more sales. |
Nova-day’s Tobacco Display Rack and POP Pricing Systems help stores make neat displays. You get a better shopping trip, and stores sell more.
Key Elements of High-Converting Displays
Color and Lighting
Color and lighting set the mood in your store. When you use the right colors, you can make shoppers feel excited or relaxed. Bright colors grab attention fast. Soft colors create a calm space. Lighting does more than just help people see. If you shine a light on your products, shoppers stop and look. Cool blue lights give energy, while warm lights make people want to stay longer. Mixing both can balance the mood. Good lighting also shows the true color and quality of your products, which builds trust. Nova-day’s shelf edge price strips and sign holders work well with any lighting setup. They keep your prices clear and easy to read, even under bright or soft lights.
Product Placement
Where you put your products matters a lot. Place bestsellers at eye level so shoppers see them first. Group items that go together, like chips and soda, to encourage more sales. Change up your displays often to keep things fresh. Move products around and try new layouts. This keeps customers curious and coming back. Nova-day’s merchandising displays make it easy to move and update products. Their POP Pricing Systems let you change prices quickly, so you never have to worry about old price tags.
Signage and Messaging
Clear signs help shoppers find what they want. Use simple words and bold fonts. Good signage points out deals, new arrivals, or special features. Nova-day’s sign holders and reflex sign systems let you update messages in seconds. You can switch out signs for sales or new products without any hassle. Real-time updates mean your visual merchandising displays always show the right information.
Seasonal Themes
Seasonal displays make your store feel fresh and fun. Use colors, props, and signs that match the season or a holiday. For example, red and green for winter holidays or pastels for spring. Change your merchandising displays to fit the time of year. Nova-day’s products help you swap out themes fast. Their flexible systems let you update signs, prices, and layouts so your store always feels new.
Tip: Rotate your displays often. Fresh displays keep shoppers interested and boost sales.
| Key Element | How Nova-day Helps |
|---|---|
| Color & Lighting | Price strips and sign holders stay clear and bright |
| Product Placement | POP systems make moving products simple |
| Signage & Messaging | Reflex holders allow fast sign changes |
| Seasonal Themes | Flexible displays for quick updates |
Best Practices for Merchandising Displays
You want your store to be special. You want shoppers to see your products and feel happy to buy them. Let’s look at some easy ways to make your merchandising displays work better.
Optimizing POP Displays with Nova-day
Point of purchase displays can turn a quick stop into a big sale. You can use color, lighting, and smart product placement to get attention. Nova-day’s POP Pricing Systems help you change prices and signs fast. You can show off new items or deals right where people decide to buy.
Here’s how you can get the most from your point of purchase displays:
- Use bright colors and bold signs to grab attention.
- Put bestsellers and impulse items near the checkout.
- Change your display layout often so it looks new.
- Make sure prices are clear with shelf edge price strips.
- Try clip strips and sign holders for small products or special offers.
Tip: Look at your sales data to see what sells best at checkout. Move those items to the front and watch your sales go up.
Effective Tobacco Display Rack Strategies
A neat tobacco display rack can help you sell more and keep your store looking nice. Nova-day’s racks use spring-loaded pushers and trays, so products always face forward and are easy to grab. You can change the rack to fit your store’s look and space.
Try these ideas for your tobacco display rack:
- Group products by brand or flavor so it’s easy to find.
- Use color-coded signs to help customers pick fast.
- Add LED lighting to make products stand out.
- Keep the rack full and tidy with automatic pushers.
- Update shelf tags and signs often to show new items or deals.
| Evidence | Explanation |
|---|---|
| Regular updates and customization improve customer engagement | Fun displays bring in more shoppers, so sales go up over time. |
| Optimizing product placement based on customer behavior | Watching where people stop helps you put products in the best spots, so more people see and buy them. |
| Dynamic displays capture attention | Changing displays for weather or events keeps things interesting and makes people want to buy. |
Note: You can use flexible fixture programs to change your tobacco rack for holidays or special events. This keeps your store fun and new.
Refreshing and Rotating Displays
You need to keep your merchandising displays new and exciting. Shoppers get bored if nothing changes. You can switch products, change themes, and update signs to keep people interested. Fast stores like fashion or tech should refresh displays every year. Grocery or hardware stores can wait longer, but quick updates every 1–2 years help keep things fun.
Here’s a simple plan for refreshing your displays:
- Change window displays for each season.
- Switch signs and product groups every few months.
- Move freestanding digital displays and mannequin displays to show new products.
- Use Nova-day’s flexible systems to make updates fast and easy.
Callout: Store resets, like moving products or changing layouts, help you match your displays to sales and boost your numbers.
| Evidence | Explanation |
|---|---|
| Flexible fixture programs enable smooth transitions | Easy-to-change displays let you switch themes fast, so shopping always feels new and fun. |
You can make shopping fun by making your store feel like a treasure hunt. Interactive displays and friendly workers help shoppers enjoy their visit and want to come back.
Choosing the Right Display for Your Store
Matching Display to Store Layout
You want your store to feel welcoming and easy to shop. Start by looking at your space. Ask yourself a few questions:
- Does your display feature high-profit items?
- Will moving products off the shelf make them sell better?
- Are you showing limited-time offers?
- Do your products solve a common problem?
- Is your display tempting enough for impulse buys?
- Can you bundle items together for more value?
Put new arrivals front and center. Use contrasting colors to catch attention. Vary the heights of your displays and add props for interest. Good lighting makes your products shine. Signs help guide shoppers and highlight deals. Keep things simple—don’t crowd more than five different products together. Nova-day’s shelf pusher systems and sign holders fit any shelf size and layout, so you can create displays that match your store perfectly.
Tip: Try moving displays around every few weeks. You’ll see what works best for your space.
Aligning with Sales Goals
Think about what you want to achieve. Do you want to boost sales for a certain product? Maybe you want to cut down on restocking time. Nova-day’s customizable shelf pusher systems help you do both. You can adjust them for any product type or shelf size. When you keep products front-facing, sales can jump by up to 15%. Automated facing also saves time, reducing restocking labor by up to 40%. If you want to highlight new items or run a special promotion, Nova-day’s POP Pricing Systems make it easy to update prices and signs.
- Set clear goals for each display.
- Use flexible fixtures to support your sales strategy.
- Track which displays bring in the most sales.
Considering Customer Demographics
Your shoppers are unique. Their age, gender, income, education, and location all shape what catches their eye. You can tailor your displays to fit your customers. Here’s how different factors influence your choices:
| Demographic Factor | Influence on Merchandising Displays |
|---|---|
| Age | Choose colors and products that appeal to different age groups. |
| Gender | Design displays to match emotional or practical needs. |
| Income | Show affordability or luxury, depending on your shoppers. |
| Education | Add detailed info for curious customers. |
| Location | Use local styles and traditions to connect with your community. |
Nova-day’s solutions let you customize displays for any audience. You can change colors, signs, and layouts to match your shoppers’ tastes.
Note: When you know your customers, you can create displays that make them feel right at home.
Measuring Display Performance
You want to know if your merchandising displays really work. Measuring performance helps you see what’s driving sales and what needs a change. Nova-day’s display solutions make it easy to track results and improve your store’s layout.
Tracking Sales Impact
Start by looking at the numbers. You can use simple metrics to see how well your displays perform. Here’s a quick table to help you understand what to track:
| Metric | What It Tells You |
|---|---|
| Units Per Transaction (UPT) | Shows how many items shoppers buy from your display in one visit. |
| Dwell Time | Tells you how long customers spend near your display. More time means more interest. |
| Planogram Compliance | Checks if your display matches your planned layout. Consistency boosts results. |
| Return on Investment (ROI) | Compares the money you make from the display to what you spend on it. |
Nova-day’s shelf edge price strips and tobacco display racks help you keep displays organized, making it easier to track these numbers. When you see UPT or dwell time go up, you know your display is working.
Gathering Customer Feedback
Numbers tell part of the story. You also need to hear from your shoppers. Try these ways to get feedback:
- Ask customers to leave reviews or share their thoughts on social media.
- Use quick surveys at checkout or online.
- Talk to shoppers directly and listen to what they like or avoid.
- Watch which displays get the most attention and which ones people skip.
When you use Nova-day’s flexible sign holders, you can quickly update displays based on what customers say. If shoppers want more info or a different layout, you can make changes fast.
Testing New Display Ideas
You don’t have to guess what works. Test new ideas and see the results. Here’s how you can do it:
- Track sales before and after you set up a new display.
- Watch how shoppers interact with the display. Do they stop and look? Do they pick up products?
- Try A/B testing. Set up two versions of a display and see which one sells more.
- Calculate ROI by comparing extra profits to the cost of the display.
- Use feedback and sales data to keep improving your displays.
Nova-day’s customizable systems let you experiment with layouts, colors, and signs. You can test new ideas without a big hassle. When you measure and adjust, you keep your store fresh and your sales strong.
You can boost sales by using visual merchandising displays that highlight hero products, create balance, and tell a story. Try table displays to group items, set focal points, and use color to guide shoppers. Table displays let you update layouts for every season and trend. Nova-day’s solutions help you track what works and make changes fast. Table displays work for any store size and style. Set goals, use data, and keep table displays fresh. Start today and watch your table displays turn shoppers into buyers.
FAQ
How often should you update your merchandising displays?
You should refresh your displays every season or when you get new products. Changing layouts keeps shoppers interested and helps boost sales.
What Nova-day products help you show prices clearly?
Nova-day’s shelf edge price strips and sign holders make prices easy to see. You can update them fast, so shoppers always know the cost.
Can you customize Nova-day’s display systems for your store?
Yes! Nova-day lets you pick colors, sizes, and styles. You can match your displays to your store’s look and fit any shelf or layout.
Why do lighting and color matter in displays?
Lighting and color grab attention. Bright lights make products pop. Warm colors feel cozy. Good lighting helps shoppers see details and trust what they buy.
