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Point-of-Purchase and Point-of-Sales Materials

Good organization for the merchandised shelves with less maintenance

Wide range of POSM models.

Fast prototyping within one weeks.

Customized Size,Colors.

Fast prototyping within one weeks.

Point of Sales Materials (POSM) Solutions

Hangzhou Novaday produce and supply the POSM, to help our clients find the perfect retail display solutions, bespoke to their brands and products,in order to increase their turnover. All the products are specifically designed to sit at the point-of-purchase and create a memorable and compelling experience for shoppers.

Feature Products


The price strips are the most cost-effective and efficient way to price mulitiple SKU’S of merchandise on the shelf.

There are proven statistics from the retailers showing that proper and precise price labelling coould contribute to more profit.

reflex sign holders

The reflex sign holder is a flexible way to display your product information at the end of retail rails.

Compatible with 98% of retail rails and will stretch to fit almost any design.

pop clips

The basis of POP-Clips of all shapes and sizes for different applications and presentations.

Polycarbonate and stainless steel spring for durability and anti-rust. 

hanging clips strips,ms 028 12 strip

Merchandising Clip Strip displays carded or packaged products vertically, increasing cross-selling opportunities and expanding overall merchandising space.

Hanging from shelving units or check-out registers and urge consumers on the retail floor to make impulse purchases. 

novaday magnetic poster banner sign holders (3)

The magnetic sign holder is a movable way to get your message across without being restricted.

Movable magnetic bases attach to almost any steel surface. 

klick system price holder

Small-sized, completely closed cassettes for delicatessen, fruits, and vegetables – alternatively with folded number strips, wording, etc.

telescopic metal pop aisle stand,p1blk (3)

Mainly used on supermarket shelves, counters, float,etc. Hanging all kinds of promotional information and posters, paper.

Has a strong metallic sense and high grade.

aluminum posters displays

The aluminum poster frame display kits are finished in clear anodized aluminum. The frames are cut to order in standard poster insert sizes such as A1-A4.

All kits include wall mounting hardware. 

Point of Sales Materials (POSM) Solutions


Point of Sales Materials (POSM) is an acronym for Point of Sale Marketing or Point of Sale Materials and is used to display and promote products at the shelf in brick and mortar stores. POSM contain different types of materials, installations, and tools from anything such as free-standing displays to promotional ‘dump bins’.

Considering every area in the retail stores with different merchandise and its promotional functions. we produce and launch various POSM, in order to perfectly fit the final needs, like the shelf edges, top of gondolas, gondola uprights, retail store gates, refrigerators areas, aisles, checkout counters, and so on.  

novaday gondola checkout 11
Check-out Counter
gondola header 6
shelf dividers system
Cooler Door Merchandiser Holder
showcard poster stand
Deli Area
custom acrylic food trays (2)

After you submit the form:

Under your requirements, we will let our engineers help you to provide a completely free solution including design drawings

We usually reply your message within 6 bussiness hours.

Let's maximize your shelves' earning potential NOW!

An expert on Point of Sales Materials (POSM) Solutions

Professional products need to work with a professional team.

Hangzhou Novaday is the retailing plastic manufacturer, in the filed of producing and suppling all kinds of plastic retailing equipment. And Point of Sales Materials (POSM) and shelf management system (spring loaded shelf pushers trays,shelf segmentation dividers) are one of our core product series,what we can produce and supply you the shelf pushers system on-demand at factory price. We tend to provide our customers with a one-stop solution and an excellent sourcing experience.

10 years of plastic experience, we can provide several kinds of plastics for choosing like Acrylonitrile Butadiene Styrene (ABS), polyvinyl chloride (PVC), polyethylene terephthalate (PET), Nylon, polyformaldehyde (POM), polycarbonate (PC). With Pantone color customized, for fitting your branding or campaigns need.


We firmly believe that stable quality and innovative technology are the core to making the enterprise run steadily and far, and it is also one of the necessary conditions for customers to cooperate with the factory.

Successful product development and enterprise cannot do without a professional team, from product design, material application, product parameters and technology, to mass production, we coordinate with various departments to meet the needs of customers or projects.

1. designer drawings

4 STEPS TO Reach Production

Steady quality is controlled from the production root

novaday designs

Step 1

Get Quote and Solutions

Our sales team will work on the specific quote and tailored solution of Shelf Roller Tracks within 24 hours.

novaday shelf pusher mass production photos (2)

Step 2

Sampling and Testing

After approving the quote, your Shelf Roller Tracks sample will be got processed and finished in 3 days. Please check and advise your opinion after getting the physical samples.

novaday shelf pusher mass production photos (6)

Step 3

Bulk Production

Mass production will start after approving the prototype and getting the deposit, Normally will take 2 weeks depending on the order quantity and complexity of the project.


Step 4

Get QC Report, Approval Shipping

Each Shelf Roller Track will do a full inspection before shipping, You will get our QC report to review every detail, and we will ship them after getting your approval.

Our Production

From plastic to metal components.
Highly cooperate with each production departments in house, Your orders can be delivered on time even in peak season, and skip the middle man for extra cost.
point of sales productions from novaday (1)
novaday injection workshop (3)
novaday extrusion workshop (3)
novaday shelf pusher mass production photos (2)
novaday shelf pusher mass production photos (7)
novaday shelf pusher mass production photos (3)
point of sales productions from novaday (3)
novaday shelf pusher mass production photos (1)

4 Reasons Why Working with Hangzhou Novaday

Hangzhou Novaday is passionate about good working relationships. We strive to maintain a high level of trust, professionalism, technical ability, strategic and process alignment to ensure 100% customer satisfaction. Some of the things that set us apart from our competition include:

Competitive Prices

The most obvious but important factor to consider when looking for a Point of Sales Materials (POSM) manufacturer in china is cost. We offer you value for your money by offsetting higher prices with better quality products. We also give discounts on bulk buying, special occasions, rewards referrals, and return clients.

Shared Culture

We share the core values of your business. We want you to succeed and do everything in our power to support that dream. We keep constant communication with our clients and maintain a high level of transparency throughout the process.

Custom Designs

We can customize your Point of Sales Materials (POSM) to resonate with your unique needs and taste. So no matter the size, color, or others, we’ve got a way to make the exact product on your mind.

Reliability and Smooth Experience

We have thousands of satisfied clients and are eager to make you another one of our own. We know what it means to get high-quality products, competitive prices, impeccable shipping and packaging that protect goods on transit, and excellent customer service under one roof.

Novaday Services Always Go Extra Mile

Our Happy Clients From 16+ Countries

The key for us to keep offering excellent quality products and services for a long time is always keeping the interest & passion for shelf pushfeed manufacturing just like day one.
Our clients and us are pretty happy to see our products launched in the stores or any projects.
The satisfaction from our clients help to drive us to keep improve ourselves.We are not the perfect supplier,but we are always seeking for PERFECT.

Frequently Asked Questions

Clients also ask


POS stands for Point of Sales, is considered when the discussion is from the view of the seller. This is a point where sellers used to sell their products to customers.

POP stands for point of purchase , is considered when the discussion is from the view of customer.

The point of purchase (POP) and the point of sale (POS) are two sides of the same coin; both describe the interaction between a business and a customer in terms of where and how products are purchased. From display shelves to the checkout counter, both POP and POS are essential for a successful business.

A point-of-purchase (POP) display is marketing material or advertising placed next to the merchandise it is promoting. These items are generally located in the checkout area or where purchase decisions are made. Learn more about POP displays and how they can be one of the most underutilized tools in retail.

POSM, which we also called POPM or POP,  stands for “Point of Sale Materials”. These are advertising materials that are used to communicate product information to the consumers at the point of sale. There are many types of POSMs that are used by companies for their advertising campaigns.Some of them includes Posters, Dangler, Dummy Boxes, Shelf Branding, Shelf Talker, Leaflets & Leaflets Dispenser, Wobblers etc. All these POSMs are deployed on POP or POS.

About Hangzhou Novaday

Hangzhou Novaday is the direct producer and supplier with 8 years of industrial experience for plastic retailing products.

We are located in Number 7 Tangwang Street, Tangkang Road,Linping District,Hangzhou City,Zhejiang Province,P.R.China.

Our Productions:

  • plastic injections
  • plastic extrusion
  • Digital printing
  • Acrylic Fabrications

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