A shelf talker is a small sign that clips onto a store shelf. It shows off a product or a special deal. Shelf talkers help customers pick what to buy. They also make certain items stand out more. Studies say 70% of supermarket buys are affected by these displays. Also, 96% of shoppers buy at least one thing because of them. Nova-day makes new kinds of shelf talkers and POS solutions. These tools help you get noticed and sell more.
| Impact of Shelf Talkers | Description |
|---|---|
| Sales Increase | Sales can go up by 20% or more if used well |
| Purchase Decisions | 76% of buying choices happen right at the shelf |
| Visual Disruption | Helps guide shoppers’ eyes to certain products |
Key Takeaways
- Shelf talkers are small signs. They show products and special deals. They help shoppers choose quickly.
- Shelf talkers can boost sales by 20% or more. This makes them a strong marketing tool.
- Where you put shelf talkers is important. Place them at eye level in busy spots. This helps more people see them.
- Adding technology like QR codes to shelf talkers helps customers interact more. It gives extra product details.
- Making shelf talkers look like your brand helps shoppers remember your store. It also keeps the shopping experience the same each time.
Shelf Talker Basics
What Is a Shelf Talker?
A shelf talker is a marketing tool that you attach to retail shelves. These small signs highlight products, share key information, and draw your attention to special offers. You might also hear people call them shelf edge talkers or shelf barkers. When you walk through a store, you see shelf talkers pointing out new items, discounts, or product features. They act like silent salespeople, helping you make choices without needing to ask for help. Nova-day stands out as a top manufacturer of shelf talkers and POS accessories, offering innovative solutions for stores around the world.
Tip: Shelf talkers often use bright colors and bold text to catch your eye quickly.
How Shelf Talkers Work
Shelf talkers work by making products stand out. They guide you through the aisles and help you spot deals or new arrivals. You get important details, such as price or product benefits, right where you need them. This boosts the visibility of certain items and can even increase sales. In many stores, shelf talkers reduce the need for staff to answer questions because the information is clear and easy to see. Nova-day’s shelf talkers use high-quality materials, so they last and look great on any shelf.
- Attract your attention to specific products
- Provide quick facts or promotions
- Help you find what you need faster
Types and Uses
You will find different types of shelf talkers in stores. Each type serves a unique purpose and fits different shelf setups.
| Type of Shelf-Talker | Description |
|---|---|
| Central Shelf-Talker | Sits in the center of a shelf to promote products above it |
| Angle Shelf-Talker | Works for tiered displays, showing off several items at once |
| Hinged Shelf-Talker | Hangs down and flips up, hiding old messages when needed |
| Aisle Violators | Sticks out into the aisle to grab your attention from far away |
Retailers use shelf talkers for many products, such as food, beverages, and wine. You might see them highlight new snacks, guide you to seasonal drinks, or point out discounts. Most shelf talkers are made from plastic because it is strong and easy to shape, but you can also find metal or wood options for a different look.
Product Visibility and Impact
Boosting Product Visibility
When you walk into a store, there are many products. It can be hard to choose. Shelf talkers help you focus on certain items. They use bright colors and bold words to get your attention. This helps you see new products or special deals. Shelf talkers are not just for decoration. They guide you to products you might miss.
Nova-day’s POP Pricing Systems and POS Accessories make this easier. These tools use clear labels and flexible holders to show important products. In busy stores, shelf talkers stand out from other items. They catch your eye in crowded aisles and help you remember brands. When you see a shelf talker, you remember the brand and message. This makes products easier to see and helps brands get noticed.
- Shelf talkers help shoppers see products better.
- They make brands easier to remember.
- Good placement helps people decide what to buy.
Driving Impulse Purchases
Impulse buying means you buy something without planning. Shelf talkers help make this happen. They use pictures and words to make you feel interested. If you see a shelf talker with a deal or new flavor, you get curious. You might pick up the product and buy it quickly.
How shelf talkers look and where they are placed matters. Nova-day’s POS Accessories, like data strips and sign holders, help you notice these displays. Stores put these items at eye level so you see them easily. This makes impulse buying more likely. Shelf talkers and the store setup make shopping exciting and fun.
| Psychological Factor | Description |
|---|---|
| Emotional Triggers | Shelf talkers make you feel emotions that lead to quick buys. |
| Cognitive Biases | Shoppers buy things they did not plan when they see strong displays. |
| Shopping Environment | Shelf talkers and layout make you want to buy on impulse. |
- Where shelf talkers are placed affects impulse buying.
- Stores use shelf talkers to show products you might miss.
Influencing Buying Decisions
Shelf talkers do more than get your attention. They help you decide what to buy fast. When you see clear facts about a product, you feel sure. Shelf talkers answer questions and make shopping easier. This saves you time and makes shopping smoother.
Studies show shelf talkers can raise sales by 5-6%. They also help products sell faster by up to 22%. When you see a shelf talker, you find things quicker and feel happy with your choices. Nova-day’s POP Pricing Systems help stores keep prices right. For example, a European supermarket used these systems and had 40% fewer price mistakes. This made shoppers trust the store and checkout was easier.
| Evidence Type | Description |
|---|---|
| Visibility | Shelf talkers help you find products and see them better. |
| Impulse Purchases | They make you buy things on impulse, even in tough times. |
| Communication | Clear messages help you choose faster and feel sure. |
| Attention Grabbing | Shelf talkers use bright colors and simple words to get your attention. |
| Education | They teach you about products without needing help from staff. |
| Sales Increase | Good shelf talkers help stores sell more and move products faster. |
| Search Ease | Shelf talkers help you find what you want quickly. |
| Purchase Influence | They make you buy marked items more often. |
You see shelf talkers every time you shop. They help you choose, find deals, and make shopping fun. Nova-day’s tools help stores show products, encourage impulse buys, and help you decide what to buy.
Shelf Talker Benefits for Retailers
Enhancing Promotions
You want your store deals to get noticed. Shelf talkers help you show off special offers and new products. They also highlight discounts that last for a short time. When you use shelf talkers, shoppers see deals fast. This helps you sell more and makes your marketing work better. You can change shelf talkers to fit your store and customers. Pick the design, color, and size that works best for you. Nova-day makes strong retail supplies, so your displays look good and last long.
Tip: Put shelf talkers in busy spots to make your promotions stronger.
Supporting Brand Messaging
Shelf talkers do more than show prices. They help you share your brand’s story and values. Shelf talkers give shoppers clear facts about your products. This builds trust and helps your brand stand out. Smart use of shelf talkers can make people remember your brand. It also helps shoppers stay loyal to you. Use shelf talkers to show what makes your brand special. You can also share important product details. Nova-day’s retail supplies let you make displays that match your brand’s look.
- Shelf talkers show deals and offers, making your brand easy to see.
- They grab shoppers’ attention and help you compete with other brands.
- Good shelf talkers help your marketing by making your brand known.
Improving Customer Engagement
You want shoppers to feel sure and happy when shopping. Shelf talkers help by giving clear information right where shoppers need it. This makes shopping easier and less confusing. Shoppers buy more when they find things fast. Shelf talkers act like silent helpers, guiding shoppers and answering questions. You do not need extra staff. Nova-day’s retail supplies, like data strips and sign holders, help you keep shelves neat and your marketing fresh.
| Benefit | Description |
|---|---|
| Increased Product Visibility | Shelf talkers help products stand out in busy stores and catch customer attention. |
| Enhanced Customer Engagement | Stores can check foot traffic and buying habits to see how well shelf talkers work. |
| ROI Assessment | Looking at costs and sales helps stores improve their displays. |
You can use shelf talkers to see which deals work best. This helps you make your marketing better and keep sales strong. Nova-day’s custom retail supplies help make your store welcoming and help shoppers enjoy their visit.
Effective Shelf Talker Strategies
Design and Customization
You want your displays to stand out in a busy store. Start with a design that matches your brand. Use the same colors, fonts, and style as your other marketing. This helps shoppers recognize your products right away. Choose bold colors and clear, simple words. These make your message easy to read from a distance. Nova-day offers bespoke manufacturing, so you can create displays that fit your needs. Custom shelf talkers let you share messages that match each product category. When you use tailored messages, you connect better with your shoppers. This builds a strong and consistent brand image.
Tip: Use eye-catching packaging and shelf displays together for even more impact.
- Keep your design simple and bold.
- Match your shelf displays to your brand.
- Use short, clear messages.
Placement Tips
Where you put your displays matters. Place them in high-traffic areas where shoppers walk the most. This increases the chance people will see your promotions. Put displays at eye level for the best results. In crowded stores, shelf talkers help products stand out. You can also group similar products together. This is called brand blocking. It makes it easier for shoppers to find what they want. Color blocking, where you use the same color for a group of products, also helps your displays get noticed.
- Place displays in busy spots.
- Use brand and color blocking for better visibility.
- Make sure important details are easy to see.
Integrating Technology
Modern displays can do more than show a message. Add QR codes to your shelf displays. Shoppers can scan these codes with their phones. This gives them access to videos, reviews, or special offers. QR codes also help you connect with shoppers after they leave the store. You can link to loyalty programs or newsletters. Nova-day can help you add these features to your displays.
| Benefit | Description |
|---|---|
| Attention-Grabbing | QR codes let shoppers scan for demos, reviews, or exclusive content. |
| Long-Term Engagement | QR codes link to loyalty programs and newsletters for ongoing interaction. |
Note: Update your displays often to keep your store fresh and exciting.
You want your store to be noticed by shoppers. Where you put products on shelves is important. Items at eye level get seen more. Nova-day’s roller tracks help keep shelves tidy. They also make products easy for people to grab. Smart shelf displays help shoppers find deals and healthy choices. They also make shopping easier. Shoppers see your products and trust your brand. They can choose what to buy faster.
- Shoppers like clear signs and neat shelves.
- Nova-day’s tools help you track products and sell more.
- You can make shopping better and get shoppers to return.
FAQ
What is the main purpose of a shelf talker?
You use shelf talkers to highlight products and share key information. These displays help you catch shoppers’ attention and guide them to special deals or new items.
Can you customize shelf talkers for your store?
Yes! You can choose colors, sizes, and designs that match your brand. Nova-day offers custom options so your shelf talkers fit your store’s needs.
How do shelf talkers help increase sales?
Shelf talkers make products stand out. You help shoppers find deals and new items quickly. This leads to more impulse buys and higher sales.
Are Nova-day shelf talkers easy to install?
Yes, you can install Nova-day shelf talkers quickly. They fit most standard shelves and require no special tools.
