What is a POP display and why is it so important?
POP stands for point-of-purchase display and they are vital in the retail world—they get your product noticed. When trying to decide which POP display solution is right for you, it’s important to ask yourself several questions:
- What is your main objective?
- Are you launching a new product, or a favorite, consumer-trusted one?
- Is this a trial run?
- Is this a special promotion? If so, how long will it last?
You’ll need to choose either a permanent and temporary display solution, and knowing the key differences between them will help you make the right decision for your brand.
Temporary display solution
Just as it sounds, a temporary POP display is created to be used for a limited amount of time. They are built sturdy enough to last in a busy retail environment, but usually for about 3–6 months’ time. Temporary display solutions are great for seasonal campaigns or a new promotion.
Permanent display solution
Permanent display solutions, the opposite of their counterpart, are generally higher quality because they need to be more durable and last a longer amount of time, through the wear and tear of the retail world. Since they have a longer lifespan, they create more of a presence for themselves in each retail environment. In a sense, they claim their territory and become a staple for loyal customers.
Due to the types of materials that can be used to make permanent POP displays, there are more options to be more creative in designing your final displays, whether it be a countertop display, a floor display, or a merchandiser.